“Architecture is a visual art, and the buildings speak for themselves” – Julia Morgan
Both Architecture and tourism have been interlinked from time immemorial. Architecture has been the parameter of crowd pull, while tourism has aided architecture survive through the test of time. Both tourism and architecture, work in a cooperative manner to break the unfamiliarity of any culture and give the original character of the place, its culture and its advancement through a chronological approach.
Architecture is a means of articulation for the cultural diversity and innovative potential of a region, and tourism, as an industry, legitimately serves to preserving of architecture.
Tourism and architecture never before were as firmly associated just like the case today. There has been an enormous spike in “Heritage Tourism”, which has seen sudden interests on antiquated history and the legacy.
Thus, it is evident that tourists turn to architecture to distinguish their thirst on history and heritage of a place. With the out-burst of travel industry, these places are presently being recognized, restored and promoted vigorously. To boost tourism, an immense amount of money is invested to preserve the local heritage and architecturally prime places, to improve the infrastructure of the city and the network within, to provide better leisure facilities, and thus a superior experience for the tourists. This in turn, improves the way of life for the locals as well. Therefore, it can be said that ‘Neither can survive without the other’.
By Deepika, IDEARCH Architects, Jalandhar, Punjab